If you were a competitive athlete, you would want to know everything you possibly could about your competitor. Make no mistake about it, legal marketing is as competitive as any sport. A well-prepared prize fighter will know the facts about his opponents' height, weight, reach, wins, losses, training schedule, etc.

For a personal injury attorney, having a legal website and being actively involved in internet marketing can either be an exciting opportunity or an extremely frustrating ordeal. Unless you are doing things right, you are probably working way too hard without seeing the results you deserve.

Search Engine Optimization (SEO) has become a necessary part of any personal injury lawyer's internet marketing plan as it has been proven to help websites rank higher on search engines and make businesses more visible.

Press releases were originally used by public relations staff as a method of communicating with the media. However, with the growth of online news syndication websites, such as Google News or Yahoo News, and the typical internet user's reliance on RSS feeds and search engines, press releases can now be used by personal injury lawyers as a direct-to-prospect marketing tool.

Article marketing is a powerful tool that provides personal injury attorneys with the opportunity to market their law firm in a cost effective manner.

It takes skill and ingenuity to target the right audiences and attract prospects who will become regular clients. These are skills that you can develop through practice and educating yourself about what does and does not work. Let's look at what does not work and why. Here are 3 reasons why advertising doesn't work for law firm marketing.

Every attorney I've ever talked to has said they want a referral-based law practice. Knowing that, it continues to amaze me how little attorneys actually do to increase the quantity of referrals they receive and improve the quality of those referrals.

Creating a law firm marketing plan is critical to the long-term financial success of your practice. One of secrets of highly successful attorneys is that they make time to plan for the future. We recommend meeting at least twice a year to evaluate achievements, set new goals and work on your law firm marketing plan.

Law firm marketing is all about building a referral based practice. How are you coming along in that area? As a small or solo law practitioner how many referrals have you received in the last 90 days?

In the previous two articles we discussed how top attorneys use a proven system to build powerful relationships with Strategic Referral Partners, like CPAs, financial planners, bankers, and other lawyers to market their law firm. We also covered several ways you can use the internet to market and grow your law practice.