Got lots of money burning holes in your designer pockets? Want to impress impressionable loonies and gangstas? Then you need a watch, timepiece, chronograph or whatever you prefer to call it, that the really really really rich buy. In this case what you need is not a flashy and tacky Rolex, but a far more exclusive Franck Muller complication (Franck Muller likes to call his watches Masters of Complications). How do we know that the super rich buy Franck Muller watches? Because Robert Frank says so in his book Richistan, where he also says the super-rich don't buy BMWs either, they go for Maybachs.