It is very easy to think that character design alone determines the success and fa
ilure of a character brand and how many licensing and merchandising deals it can garner.
Aldric Chang is a creative entrepreneur who has produced music, games, virtual worlds, animated cartoon series and over a hundred animation projects. His 3d animation studio - Mediafreaks - is a unique vehicle combining animation and entertainment supported by multiple revenue streams. Aldric also runs a popular animation blog and parenting blog.
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